Did You Know? Visit our newsroom. Download Here. The impact of the supply chain and delivery investments are expected to be more fully realized in and when the largest number of new facilities will be opened. The company is realizing its goal for a fully interconnected store and digital experience. Overall the company reported that online sales grew Coming in the near future will be even more enhanced interconnected shopping experiences, including the ability to combine a store-based item with an online item on the same ticket and more personalization in marketing and search results.
Enhanced services to the professional customer is the sixth pillar of the One Home Depot strategy. Viewed as its B2B service, it tailors offerings to the more complex needs of the building professional.
This program is paying off, as Menear reported in the earning call that it has signed up more than 1 million professional members to its Pro Xtra program.
With all the company has accomplished to reach the No. As a result, the competitive set varies significantly by category. Every initiative in our investment strategy was formulated using a customer-back approach that will drive results not just over the next several years, but for the long term. This is a BETA experience. You may opt-out by clicking here.
Upping its in-store customer service game is the primary focus in achieving this goal. But in an increasingly connected world, Home Depot knows the importance of omnichannel, and that nearly all of its customers — be they professionals or otherwise — are engaging with the brand online and on mobile. To do so, the retailer must understand the key differences between its two main types of customer.
The key to servicing this cohort, says Hofmann, is through building professional relationships and engaging them through the most appropriate channels. The marketing challenge there is more relational. As such, Home Depot offers cheaper bulk-order offers for contractors, and keeps them in-the-know of product availability and quantity via mobile notifications.
But for the everyday consumer, the relationship is different — and so the communications are different. While contractors get the most out of content that focuses on product specs, consumer-focused messages include how-tos and home improvement tips. This natural evolution into multichannel management in both our personal and professional lives is causing quite the disruption in the commerce industry.
Long heralded as the strategie extraordinaire, retailers have worked hard to gain ground in the perfect physical space, bought search engine optimized domains and integrated feeds into their ecommerce technology backends to ensure products that work well on marketplaces like Amazon or Etsy automatically show up there.
You know this strategy well as a life-long consumer living in a capitalist world. After all, it is marketing be everywhere your customers are. Click To Tweet. No, the issue is instead the seamless integration and cohesion of those channels. Retailers are testing every possible idea in order to provide a digital experience in the physical world, and a physical experience in the digital world. Many ecommerce stores feature videos of their products to give online customers a more in-store feel of the product.
Others, like Neiman Marcus , have built in-store tablets, so to speak, so that customers can order the exact product they want whether or not the store they are in currently has it in stock.
One strategy working consistently well for retailers with both a brick-and-mortar and online presence is in-store pickup —— and an unlikely brand is leading the charge.
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